Privacy Policy

BettaBot is committed to protecting your personal information and your right to privacy.
When you visit our websites at, 

  • https://www.bettabot.com

interact with customer service, and use our services, you trust us with your personal information. We take your privacy very seriously and value the trust we have with our customers. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue the use of our sites and our services.

This privacy policy applies to all information collected through our website and any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the "Sites"). 

HOW WE COLLECT, USE, AND SHARE YOUR PERSONAL INFORMATION 

We receive and collect data whenever you interact with our Sites at different touchpoints, including information that directly or indirectly identifies you (your “Personal Information). We use Personal Information for a variety of business purposes, including sharing it and combining it with other information we might receive from our Sites, technologies, and other third parties. This section details the kinds of information we collect, how we use it, and describes the third parties with whom we share information. 

CONTACT INFORMATION

This includes identifying information like names, emails, phone numbers, shipping/billing/physical addresses, online identifiers you share in a public forum (like your social media handles) or nicknames. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you when you register an account on our website, join an available member (loyalty) program (where available), sign up for emails, order products from us online or purchase products in-store 
    • From third parties 
    • From technologies (such as the artificial intelligence that fuels our chatbot)

  • WHY WE COLLECT IT: 
    • To verify your identity and for fraud prevention 
    • To contact you, for example, to send you relationship, transactional and commercial communications, and other marketing and advertising (subject to choices you may make to opt-out) 
    • To administer sweepstakes, surveys, or contests 
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH: 
    • Third-party social media platforms (such as Facebook) 
    • Fulfillment partners, such as entities we use to ship products 
    • Marketing and advertising providers 
    • Our Customer Service providers 
    • See below Business Purpose and Sharing For All Data Types 

FINANCIAL INFORMATION

This includes information such as the last four digits of your credit/debit card number and whether you used alternative payment methods or third-party checkout platforms to complete your transaction. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you when you make a purchase

  • WHY WE COLLECT IT: 
    • To verify your identity and for fraud prevention 
    • To respond to or comply with legal obligations, such as payment card industry annual audits or to protect or enforce legal rights (our own, yours, or others) 
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH: 
    • Payment processors 
    • See below Business Purpose and Sharing For All Data Types 

PERSONAL INFORMATION PROTECTED BY LAWS

On occasion, you may share certain sensitive information with us that is protected by various laws, such as your age (if you are 40 years or older) , your signature, your gender, or your veteran or military status. In most cases, we obtain this data in order to provide you with the assistance you request or to make special offers. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you where you enter data such as your birthdate, veteran or military status, information for a member (loyalty) program (where available) or website, where you request additional support in-store, using our website or app, or from customer service 
    • Purchase of demographic data from third parties that may contain this information

  • WHY WE COLLECT IT: 
    • To verify your identity and for fraud prevention 
    • To bring you selected special offers such as specific discounts related to student, military or veteran status, a birthday coupon or preferred access 
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH: 
    • Customer Service providers 
    • Fulfillment partners 
    • See below Business Purpose and Sharing For All Data Types 

OTHER IDENTIFYING INFORMATION

This includes information that might reasonably be used to identify you, either by itself or when combined with other data, such as general or specific demographic data, physical description, the information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you when you create an account online, join our email newsletter, or join our member (loyalty) program (when available), experience/purchases 
    • When you submit a job application and from your references and other sources
    • As described in a separate notice or consent
    • From third parties

  • WHY WE COLLECT IT: 
    • To offer and administer special offers, contests, surveys, and sweepstakes 
    • To send you relationship, transactional and commercial communications, and other marketing and advertising (subject to choices you may make to opt-out) 
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH:
    • Marketing and Advertising providers 
    • Customer Service providers 
    • See below Business Purpose and Sharing For All Data Types

INFORMATION FROM OUR BUSINESS RELATIONSHIPS

This includes information you share with Customer Service, including purchase and return data, exchanges with our artificial intelligence (“AI”)-powered chatbot, survey responses, customization services, feedback about our website, or products, communications or information you share in a public forum like social media, choices you make with respect to communications we send to you or how we use your data ( i.e. to opt-out), account or member (loyalty) program information including credentials or information you populate in your account, size, fit and product preferences, the stores you visit and associated inferred data such as buying trends and preferences. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you when you engage with BettaBot or its Sites. Representatives, our chatbot (where available), communications and tools, or engage with us online 
    • From third parties 
    • From technologies (such as the artificial intelligence that powers our chatbot)

  • WHY WE COLLECT IT: 
    • To administer, support, and improve our online and in-store presence and experience 
    • To help us understand your interests, personalize our interactions with you, and develop our business relationship 
    • To offer and administer special offers, contests, surveys, and sweepstakes 
    • To send you relationship, transactional, and commercial communications, and other marketing and advertising (subject to choices you may make to opt-out) 
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH:
    • Delivery partners 
    • Marketing and Advertising providers 
    • Customer Service providers 
    • See below Business Purpose and Sharing For All Data Types 

ONLINE TECHNICAL INFORMATION

This includes browsing data, data about how you interact with our Sites and tools (including online ads) and similar network activity, your IP address or device identifiers, and visual recordings of the website during browsing sessions. 

  • HOW WE COLLECT THIS INFORMATION: 
    • From your computer or device when you interact with our platforms, Sites, and applications, for example, when you visit one of our Sites, our server logs record your IP address and we collect information on how users navigate through our Sites
    • Through cookies, web beacons, pixels, clear gifs, and similar tracking technologies when you visit our Sites
    • From actions you take in response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email
    • From third parties

  • WHY WE COLLECT IT: 
    • To verify your identity, to provide secure access to your account and prevent unauthorized use or fraud 
    • To make your interaction with us more convenient, for example, recognizing you and your devices, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or to save an item for later when you are not quite ready to buy. 
    • To send you relationship, transactional and commercial communications, and other marketing and advertising (subject to choices you may make to opt-out) including through behavioural advertising and cross-device tracking
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH: 
    • Marketing and Advertising providers 
    • Customer Service providers 
    • See below Business Purpose and Sharing For All Data Types 

GEOLOCATION DATA 

This includes location-based data such as GPS latitude and longitude (where you have agreed to it), approximate location (such as your zip code or state). 

  • HOW WE COLLECT THIS INFORMATION: 
    • Directly from you, for example, if you provide contact information during an in-store visit, from your mobile device when you use an offered mobile app with this functionality (and if you have opted into location sharing) when you use messaging with our AI-powered bot, if you use the Google Maps service (for example, to find the nearest store location) 
    • Using technologies, such as the deriving approximate location from an IP address 
    • See below Business Purpose and Sharing For All Data Types

  • WHY WE COLLECT IT: 
    • To enable you to locate nearby stores 
    • To send you relationship, transactional and commercial communications, and other marketing and advertising (subject to choices you may make to opt-out) 
    • See below Business Purpose and Sharing For All Data Types
  • WE SHARE IT WITH: 
    • Marketing and Advertising providers 
    • Customer Service providers 

Note: The Google Maps service is governed by Google’s privacy policy located at www.google.com/policies/privacy. 

INFERRED AND DERIVED INFORMATION

This includes profiles we develop based on buying trends, transaction patterns and preferences, characteristics, predispositions, behavior or attitudes. 

  • HOW WE COLLECT THIS INFORMATION: 
    • Creating summaries, profiles, and segments using information collected from a variety of sources that are described in this Privacy Policy 
    • From third parties

  • WHY WE COLLECT IT: 
    • To send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt-out) including through interest-based advertising and using cross-device tracking 
    • To analyze, understand, improve, and provide personalized customer experiences with our products, Sites
    • See below Business Purpose and Sharing For All Data Types

  • WE SHARE IT WITH: 
    • Marketing and Advertising providers 
    • Social Media platforms 
    • Customer Service providers 
    • See below Business Purpose and Sharing For All Data Types 

CHILDREN AND MINORS’ INFORMATION

We do not knowingly collect Personal Information of any user aged 13 or under on our Sites. These offerings are intended for users who are 13 years old or older. If a user or their parent or legal guardian believes we have collected any Personal Information of a minor (under the age of 18), please contact us at info@BettaBot.com for data removal. 

BUSINESS PURPOSE AND SHARING FOR ALL DATA TYPES 

In addition to the above, we may use all of the information described in this Privacy Policy for the following business purposes. Our business operations require that we share information with certain third parties that are identified here. We have combined these in this section to make it easier for you to review. 

  • WE MAY USE THE PERSONAL INFORMATION THAT WE COLLECT TO: 
    • Maintain the safety, security, functionality, and integrity of our sites and other assets or business 
    • Perform testing, research, analytics, and product development 
    • Understand, improve and provide personalized customer experiences with our products and Sites. 
    • Administer, support, and improve our online presence, whether on our website or mobile app, including troubleshooting technical problems when they arise 
    • Understand, improve, and provide customized and streamlined customer experiences with our products and Sites. 
    • To provide you with requested services on our Sites, and to complete a transaction you request including processing payments, orders, shipping products, and providing Customer Service 
    • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred 
    • Conduct other business initiatives as described to you when collecting your Personal Information, with your consent or as otherwise permitted by law 
    • As required by law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm

  • WE SHARE YOUR PERSONAL INFORMATION WITH:
    • Service Providers, including cloud service providers and analytics providers, as well as third parties with whom we have contractual relationships 
    • Within our family of brands 
    • Auditors, consultants, lawyers, and other entities who use the data to provide us with professional services 
    • Government agencies, law enforcement, regulators, and courts where we are required to comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm 

CALIFORNIA CONSUMER NOTICE

This notice is applied to all visitors, customers, users, and others that reside in the state of California (“ CA Consumers”) and is presented in compliance with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this notice. References to “you” and “yours” in this Notice are directed to CA Consumers only. 

Our Sites collect information that identifies, relates to, describes, references is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular CA Consumer or their device. In particular, we have collected the following categories of Personal Information from CA Consumers within the last twelve (12) months: 

  • Identifiers 
  • Names, emails, phone numbers, shipping/billing/physical addresses 
  • Online identifiers, such as your social media handles or nicknames, and information you share in public open forums including social media 
  • Internet Protocol (“IP”) addresses 
  • General or specific demographic data 
  • Personal Information Categories Listed In The California Customer Records Statute (Cal. Civ. Code 1798.80(E)) 
  • A name, signature, physical characteristics or description, address, telephone number, credit card number, debit card number, or any other financial information (some Personal Information included in this category may overlap with other categories) 
  • Protected Classification Characteristics Under California Or Federal Law 
  • Age (40 years or older), gender, veteran or military status 
  • Commercial Information 
  • Purchase and return data
  • Information you share with Customer Service, including our artificial intelligence (“AI”)-powered chatbot
  • Survey responses 
  • Customization services 
  • Feedback 
  • Choices you make with respect to communications we send to you or how we use your data (i.e. to opt-out)
  • Account or member (loyalty) program information 
  • Product preferences 
  • Sites you visit 
  • Internet Or Other Similar Network Activity 
  • Browsing history, data about how you interact with our websites and tools (including online ads) and similar network activity, your IP address, or device identifiers and visual recordings of the website during browsing sessions
  • Geolocation Data 
  • GPS latitude and longitude (where you have agreed to it), approximate location (such as your zip code or state) 
  • Professional Or Employment Related Information 
  • Information typically included in resumes, cover letters, CVs and the like 
  • Inferences Drawn From Other Personal Information
  • Buying trends and preferences, characteristics, transaction patterns, predispositions, behavior, or attitudes 

To review how we obtain the categories of Personal Information listed above and to review what information we share, and with whom, read the section of this Privacy Policy titled “How We Collect, Use and Share Your Personal Information”. We will not collect additional categories, or use the Personal Information we collected, for materially different, unrelated, or incompatible purposes without providing you notice. 

SHARING PERSONAL INFORMATION

We disclose your Personal Information to third parties for a variety of business purposes. When we disclose Personal Information for a business purpose to a third party, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract. To review the categories of third parties with whom we have shared categories of Personal Information in the last 12 months, read the section of this Privacy Policy titled “How We Collect, Use and Share Your Personal Information”. 

SALES OF PERSONAL INFORMATION/DO NOT SELL MY PERSONAL INFORMATION 

The definition of “sale” under CCPA is broad and covers many common business activities, even when the Personal Information used is not exchanged for money, or when it has been partially de-identified. BettaBot shares partially de-identified Contact Information (masked email addresses), Internet or network activity (cookie id’s), and inferences (customer segments) for marketing and advertising purposes to match your interests with similar products you may also be interested in, to offer advertising for other products across other devices that you use, and to identify other consumers with interests similar to yours who may also be interested in our products. BettaBot does not sell your personal information to third parties for their own marketing and advertising or other business uses. 

You may opt-out of the sale of your Personal Information by following the process we have established, available here. 

YOUR RIGHTS AND CHOICES 

The CCPA provides specific rights regarding access to your Personal Information. A full description of these rights, which include the Right To Know, the Right to Request Deletion, and the Right to Opt-Out of Sale, and how to exercise them, is included below. The CCPA does not extend these three rights to certain categories of information, such as employee or job applicant data or business to business data at this time. 

  • Right to Know 
  • You have the right to request that we disclose certain information to you about our collection of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you: 
  • The categories of Personal Information we collected about you 
  • The categories of sources for the Personal Information we collected about you 
  • Our business or commercial purpose for collecting or selling that Personal Information
  • The categories of third parties with whom we share that Personal Information 
  • The specific pieces of Personal Information we collected about you 
  • If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing: 
  • Sales, identifying the Personal Information categories that each category of recipient purchased 
  • Disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained
  • Right to Request Deletion 

You have the right to request that we delete any Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. 

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: 

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you. 
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities. 
  • Debug products to identify and repair errors that impair existing intended functionality. 
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights or exercise another right provided for by law. 
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.) 
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement if you previously provided informed consent. 
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us. 
  • Comply with a legal obligation. 
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
  • Right to Opt-Out of the Sale of Personal Information 

You have the right to opt-out of the sale of your Personal Information to third parties. To submit a request, please visit the Right to Opt-Out of the Sale of Personal Information. We will process opt-out requests within fifteen (15) calendar days. 

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales.

We do not sell the Personal Information of consumers we actually know are less than 16 years of age. 

We will only use Personal Information provided in an opt-out request to review and comply with the request and required recordkeeping. 

EXERCISING YOUR RIGHTS

To exercise the rights described above, please choose one of the following options: 

  • To submit a Request to Know or Request to Delete as a Consumer, email us at info@BettaBot.com
  • To submit a Request to Know or Request to Delete as an Authorized Agent, email us at info@BettaBot.com
  • To submit a Request to Opt-Out as either a Consumer or as an Authorized Agent, email us at info@BettaBot.com 
  • In order to authenticate your request and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. 

Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. 

You may only make a verifiable consumer Request to Know twice within a 12-month period. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. 

Making a verifiable consumer request does not require you to create an account with us. You will, however, need to provide the information required in the request web form (or by phone to our customer service team) which will enable us to sufficiently verify your identity and identify your Personal Information in our systems. 

We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request, to process and fulfill the request, and for necessary recordkeeping. 

RESPONSE TIMING AND FORMAT

We aim to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically, or by mail, at your option. 

Any disclosures we provide will only cover the 12-month period preceding the verifiable request's receipt. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

NON-DISCRIMINATION AND FINANCIAL INCENTIVES

We will not discriminate against you for exercising any of your California privacy rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of those rights. 

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. The financial incentives offered by our sites from time to time in exchange for consumer data (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the Sites’ product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long term BettaBot consumer. 

Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations: 

Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products. 

The majority of BettaBot marketing and advertising activities are done online and email communications are a key part of reaching existing and potential consumers in a manner that they both expect and that allows for them to exercise choices about how or whether or not to be contacted. 

Discounts may also be affected by factors such as performance targets, geographic location, seasonality and market trends.

COOKIES AND OTHER TRACKING TECHNOLOGIES 

Our Sites may use cookies and other tracking technologies (such as web beacons and pixels to collect and store your information.

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies(manually or by third party software) this action may affect certain features or services of our Sites.

LONGEVITY 

We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 

DATA SECURITY

We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, the transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment. 

 Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (e.g., billing or customer service) are granted access to personally identifiable information. The computers/servers on which we store personally identifiable information are kept in a secure environment. 

OTHER PRIVACY RIGHTS 

You may review, change, or terminate your account at any time.

If you are a resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data­protection/bodies/authorities/index_en.htm

OTHER PRIVACY RIGHTS SPECIFIC TO CALIFORNIA RESIDENTS

If you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request the removal of unwanted data that you publicly post on the Sites. To request the removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems. 

POLICY UPDATE

We will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information. 

CONTACT US REGARDING PRIVACY POLICY

If you have questions or comments about this policy or any other questions, you may contact us, by email at info@BettaBot.com.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email: info@BettaBot.com

Last updated: January 1, 2022